Kithmini De Silva is the Head of Marketing at Moose Clothing Company. With a strong background in product development, business management and marketing, she brings extensive industry experience to her role. Formerly with Brandix, she now leads the marketing department, a team of young female executives at Moose.
Kithmini considers herself fortunate to have received great opportunities at the right times but recognizes that many do not have access to the same resources and opportunities. However, she recognizes the disparities in access to resources and opportunities for many women. Despite global progress, she believes the business world remains unbalanced, particularly in leadership roles.
Kithmini stresses the need for organizations to focus on creating opportunities for women at entry levels to address the gender gap in higher positions. She encourages women to seize opportunities when they arise.
While talking about the organisation she said, “We have a young, dynamic team behind Moose and we are constantly striving to bridge the gap between affordability and aspiration. We have grown so much more than just a startup with this young, modest team”. At Moose Clothing, the company takes significant steps to support women and ensure they take up leadership roles. As an organisation that values equality and diversity, Moose Clothing has established specific goals and targets to increase the representation of women in leadership and decision-making roles. Recruitment and promotion processes are designed to be gender-sensitive and free from bias, and the company provides a healthy work-life balance to accommodate the needs of women with caregiving responsibilities.
